Project OverviewResearchBusiness GoalsChallengeIdeationWireframe SketchesLow-Fidelity PrototypeHigh-Fidelity PrototypeInteractive-High-Fidelity PrototypeNext Steps

Smart Bluetooth technology, infused in a diffuser - enabling users to improve their overall well-being.

Overview
Diffuse is a smart Bluetooth diffuser and mobile app that transforms your well-being through creative diffusing, essential oil education, and integrated mood/sleep tracking.
Challenge
Develop a diffuser app to enhance user well-being
User
Female health and wellness professionals, ages 24-32, who use diffusers for stress relief
Duration
4 Months
Roles
My Role
UX/UI Designer & UX Researcher
Collaborator
UX Writer
Tools
Figma
Miro
Pen and Paper
My Responsibilities
Competitive Market Research
Journey Mapping
Testing Assumptions
User Surveys
In-Depth User Interviews
Empathy Mapping
Data Analysis
Affinity Mapping
User Persona
Ideation
Impact-Effort Matrix
Information Architecture
Card Sorting
Site Mapping
User Flows
Wireframe Sketching
Low-Fidelity Prototyping
High-Fidelity Prototyping
Usability Testing
Responsive UI Design
Interactive Prototyping
Iconography
Design Handoff
Design Principles
Business Goals
Design Process
What is a Diffuser?
A diffuser is a device that releases water vapor and essential oils into the air. Diffusing with essential oils, also known as aromatherapy, can offer a variety of health benefits.

In fact, according to an article from the National Institutes of Health (NIH), studies have shown essential oils to be effective in alleviating symptoms of depression, anxiety, and stress in adults.
Key Findings
After synthesizing the data through affinity mapping, I arrived at 2 key themes to focus on for optimal impact:
Theme 1
User’s want convenience to improve their well-being
•
User’s have limited knowledge on how to use EO’s. Oftentimes, guesswork is involved in picking EO’s, to suit their needs. However, this leads to some hit’s and misses. They are open to learning, as long as it’s convenient and easy.
•
User’s are reluctant to clean their diffuser, b/c of the numerous times their diffuser has leaked in the past. They also have difficulty cleaning the essential oil residue inside.
•
User’s are more likely to integrate healthy habits that promote better well-being, and a better night’s sleep, if minimal effort is involved.
Theme 2
User’s like to be creative with their diffuser
•
User’s value customization for their diffuser, so that they can create custom experiences, to suit their needs.
•
Receptive to the idea of using an app with a diffuser, not only for the convenience, but for the opportunity to further customize their diffusing experience.
•
User’s like decorating their space with trendy and space saving items.
User Needs & User Goals
User Goals
User Needs
•
Simple diffusing routine that’s conducive to relaxation and sleep.
•
To wind down after work, while I do my night time routine, and to improve my sleep.
•
Explore and create customizable experiences while diffusing.
•
To find the right diffuser settings to suit my various moods or mood goals.
•
Quick and easy to follow strategy to use essential oils.
•
Learn more about aromatherapy to improve my well-being.
•
To spend as little time cleaning, so that I can spend more time enjoying my diffuser.
•
Maintain the diffuser enough to prolong the product’s lifespan, performance and for health reasons (prevent bacteria).
•
To easily check the status of the diffuser, to stay informed and to alleviate the stress that would come from not knowing the status.
•
To make refilling and maintenance related tasks easy to manage.
User Goals
User Needs
•
Simple diffusing routine that’s conducive to relaxation and sleep.
•
To wind down after work, while I do my night time routine, and to improve my sleep.
•
Explore and create customizable
experiences while diffusing.
•
To find the right diffuser settings to suit my various moods or mood goals.
•
Quick and easy to follow strategy to use essential oils.
•
Learn more about aromatherapy to improve my well-being.
•
To spend as little time cleaning, so that I can spend more time enjoying my diffuser.
•
Maintain the diffuser enough to prolong the product’s lifespan, performance and for health reasons (prevent bacteria).
•
To easily check the status of the diffuser, to stay informed and to alleviate the stress that would come from not knowing the status.
•
To make refilling and maintenance related tasks easy to manage.
User Goals
User Needs
•
Simple diffusing routine that’s conducive to relaxation and sleep.
•
To wind down after work, while I do my night time routine, and to improve my sleep.
•
Explore and create customizable experiences while diffusing.
•
To find the right diffuser settings to suit my various moods or mood goals.
•
Quick and easy to follow strategy to use essential oils.
•
Learn more about aromatherapy to improve my well-being.
•
To spend as little time cleaning, so that I can spend more time enjoying my diffuser.
•
Maintain the diffuser enough to prolong the product’s lifespan, performance and for health reasons (prevent bacteria).
•
To easily check the status of the diffuser, to stay informed and to alleviate the stress that would come from not knowing the status.
•
To make refilling and maintenance related tasks easy to manage.
User Goals
User Needs
• Simple diffusing routine that’s conducive to   relaxation and sleep.
• To wind down after work, while I do my night   time   routine, and to improve my sleep.
• To find the right diffuser settings to suit my   various   moods or mood goals.
• Explore and create customizable
  experiences while diffusing.
• Learn more about aromatherapy to improve my
  well-being.
• Maintain the diffuser enough to prolong the   product’s lifespan, performance and for health   reasons (prevent bacteria).
• To make refilling and maintenance related tasks   easy to manage.
• Quick and easy to follow strategy to use   essential oils.
• To spend as little time cleaning, so that I can   spend more time enjoying my diffuser.
• To easily check the status of the diffuser, to stay   informed and to alleviate the stress that would   come from not knowing the status.
User Goals
User Needs
•
Simple diffusing routine that’s conducive to relaxation and sleep.
•
Explore and create customizable experiences while diffusing.
•
Quick and easy to follow strategy to use essential oils.
•
To spend as little time cleaning, so that I can spend more time enjoying my diffuser.
•
To easily check the status of the diffuser, to stay informed and to alleviate the stress that would come from not knowing the status.
•
To wind down after work, while I do my night time routine, and to improve my sleep.
•
To find the right diffuser settings to suit my various moods or mood goals.
•
Learn more about aromatherapy to improve my well-being.
•
Maintain the diffuser enough to prolong the product’s lifespan, performance and for health reasons (prevent bacteria).
•
To make refilling and maintenance related tasks easy to manage.
User Goals
User Needs
• Simple diffusing routine that’s conducive to   relaxation and sleep.
• To wind down after work, while I do my night   time   routine, and to improve my sleep.
• To find the right diffuser settings to suit my   various   moods or mood goals.
• Explore and create customizable
  experiences while diffusing.
• Learn more about aromatherapy to improve my
  well-being.
• Maintain the diffuser enough to prolong the   product’s lifespan, performance and for health   reasons (prevent bacteria).
• To make refilling and maintenance related tasks   easy to manage.
• Quick and easy to follow strategy to use   essential oils.
• To spend as little time cleaning, so that I can   spend more time enjoying my diffuser.
• To easily check the status of the diffuser, to stay   informed and to alleviate the stress that would   come from not knowing the status.
Problem
Health and wellness professionals, often experience moderate stress and rely on diffusers to improve their nighttime relaxation routine.
‍
While
diffusers
are
intended
to
enhance
sleep
quality,
many
users
struggle
to
maximize
their
effectiveness.

The persistent nature of this challenge hinders their ability to enhance well-being and creatively interact with the diffusing experience.
Professionals in the health and wellness field, with moderate stress levels, use a diffuser to help them relax during their night time routine, and to ultimately improve their sleep.
‍
However, they
struggle to make the most out of their diffuser
in order to improve their well-being, and be creative in the process.
Professionals in the health and wellness field, with moderate stress levels, use a diffuser to help them relax during their night time routine, and to ultimately improve their sleep.
‍
However, they
struggle to make the most out of their diffuser
in order to improve their well-being, and be creative in the process.
Persona
Business Goals
Conversion Rates
•
Sales and in-app purchases
User Satisfaction
•
Task completion rates
•
User feedback ratings
Retention Rates
•
Length and frequency of sessions
Increase conversion rate of
new customers buying product
How?
• Set up ads on social media platforms.
• Ensure that marketing aligns with product.
‍
Increase conversion rate of existing users to buy products on app through
affiliated platforms
How?
• Send marketing related push notifications with a     link to buy product (ex: essential oil   recommendations or replacement parts with a link)
Enhance User Satisfaction

‍
How?
• Survey existing users after 1 month usage.
  (example question: would you recommend
  this product?)
Increase retention rate of
existing users
How?
• Track user data to see which areas of app have
  low engagement and make adjustments to add
  more user value.
Design Principles
Setting design principles helps with decision making throughout the development of the mobile app.
Setting design principles helps with decision making throughout the development of the mobile app.
Guidance and freedom
towards better well-being
Thoughtful design,
ease of mind
Challenge
How
might
we
elevate
the
diffusing
experience
for
health
and
wellness
professionals
to
boost
their
relaxation,
well-being,
and
creativity?
Site Map
With user insights in mind, I created and conducted an information architecture card sorting test with users, and iterated on it based on their feedback.
User Flow
User Goal: As a new user, I want to start misting with the diffuser.
Wireframe Sketches
After wireframe sketching, I filtered the ideas down to the most promising ones for the low-fidelity prototype.
Low Fidelity Wireframes
I created a low-fidelity prototype and used user feedback to inform the high-fidelity prototype.
High-Fidelity Prototype
A final round of user testing on the high-fidelity prototype allowed me to implement the remaining feedback and finalize the solution below.
SOLUTION
Sign In + Home Screen
•
Third-party sign-in reduces friction
•
Easy access to main diffuser settings, right from the home screen
Bluetooth Technology
•
Smart Bluetooth technology let’s you connect and control your diffuser, right from your phone.
Learn About Essential Oils
•
Learning resource to effectively use essential oils
Learn how to effectively use essential oils, for improved sleep and mood
Conveniently craft the perfect ambiance and ignite creativity, through precise light and mist control
Customize Colors
•
Set solid or color rotations
•
Save your favorites
Customize the Mist
•
Set custom mist options
•
Save your favorites
Check Status
•
Check water level status
•
Check diffuser health status
Track mood and sleep cycles to monitor progress towards better well-being
Track Your Sleep.
See the Progress.
•
Set a sleep goal
•
Log your sleep duration
•
Next day push notification to confirm hours slept
•
Recommendations to improve sleep
•
See your weekly and monthly progress
Track Your Mood.
See the Progress.
•
Log your mood
•
Recommendations to improve mood
•
See your weekly and monthly progress
Interactive High-Fidelity Prototype
Next Steps
As we look ahead, there are a couple of key additions that could enhance the app's value for users:
Combine Analytics
Combine sleep and mood analytics onto a single summary page for easier insights into well-being.
AI to Assess Stress Levels
Using AI-powered systems to analyze data sources (ex: sleep patterns) to identify indicators of stress, for more personalized suggestions.
Learning Resource for Lighting & Misting
Add resources on effective lighting and misting to further support user well-being.

Henry the Hippo

Toy Figurine
Project Overview
Henry the Hippo is a toy figurine collectable item for desktop decor.
My Contributions
• 3D modelling
• Rendering

Want to work together?

If you like what you see and want to work together, get in touch!

kendrabergdesigns@gmail.com