Evan Tilly
E-Commerce Website
Project Overview
Evan Tilly is a minimalist jewelry company that I started and designed most pieces for. Current offerings include hypoallergenic earrings made with high-quality materials at affordable pricing.
Moreover, during the pandemic, I decided to elevate the online shopping experience of my shop, taking it from a marketplace platform to a self-hosted website, and focusing on trust and transparency.
Goal: To redesign and self-host an e-commerce website with an improved shopping experience, and focus on trust and transparency.
Duration: 4.5 Months
Role: UX/UI Designer & UX Researcher
Collaborator: UX Writer
My Contributions
• Competitive market research
• Journey mapping
• Testing assumptions
• User surveys
• In-depth user interviews
• Empathy mapping
• Data analysis
• Affinity mapping
• Persona
• Moodboard
• Storyboard
• Ideation
• Impact-effort evaluation
• Card sorting
• Tree testing
• Information architecture
• Site mapping
• User flows
• Wireframe sketching
• Lo-fidelity prototyping
• Mid-fidelity prototyping
• Hi-fidelity prototyping
• Usability testing
• Responsive UI design
• Interactive prototyping
• Iconography
• Design hand-off’s
• Design principles
• Business goals
Evan Tilly
E-Commerce Website
Project Overview
Evan Tilly is a minimalist jewelry company that I started and designed most pieces for. Current offerings include hypoallergenic earrings made with high-quality materials at affordable pricing.
Moreover, during the pandemic, I decided to elevate the online shopping experience of my shop, taking it from a marketplace platform to a self-hosted website, and focusing on trust and transparency.
Goal: To redesign and self-host an e-commerce website with an improved shopping experience, and focus on trust and transparency.
Duration: 4.5 Months
Role: UX/UI Designer & UX Researcher
Collaborator: UX Writer
My Contributions
• Competitive market research
• Journey mapping
• Testing assumptions
• User surveys
• In-depth user interviews
• Empathy mapping
• Data analysis
• Affinity mapping
• Persona
• Moodboard
• Storyboard
• Ideation
• Impact-effort evaluation
• Card sorting
• Tree testing
• Information architecture
• Site mapping
• User flows
• Wireframe sketching
• Lo-fidelity prototyping
• Mid-fidelity prototyping
• Hi-fidelity prototyping
• Usability testing
• Responsive UI design
• Interactive prototyping
• Iconography
• Design hand-off’s
• Design principles
• Business goals